Vibrant Media
WEB DESIGNER, DEVELOPER
Vibrant Media gave me the opportunity to collaborate with a small team of designers, to give support to the sales and marketing teams. Our main goal was to produce multiple ad solutions, on a daily basis, that would serve as visual aids on the company’s sales decks.
SKILLS
– Branding
– Web Design
– Web Development
– UX Strategy
– Graphic Design
– HTML/CSS
– PHP
– FLASH AS2-AS3
TOOLS
– Adobe Photoshop
– Adobe Illustrator
– Adobe Indesign
– Adobe Dreamweaver
– Adobe Lightroom
– Adobe After Effects
– WordPress
– Drupal
WORKING WITH PUBLISHERS
Creating ad solutions allowed me to explore a variety of brand styles, guides, and sales trends. We worked directly with big publishers like BING, E-How, and MSNBC. My daily tasks would include the creation of ad mocks that would feature existing ad campaigns, as well as managing the company’s blog which I tasked to design and develop using a Drupal.
EXPLORING NEW DIGITAL PLATFORMS
Vibrant Media is all about delivering ads that were relevant to their delivery placement. They deliver effective ad solutions by creating a bridge between content and relevancy.
As technology kept advancing, and publishers kept expanding their capabilities, we were able to pitch never before seen (at the time) video solutions, toolbar platforms, and in-image ads.
Interactive and relevant ads were the main goal at the time. Most units would deliver dynamic content that would align the brands with the page, article, or publisher.