Amazon – Dentyne Ice

Dentyne Ice

The main goal of these ads is to use the wake screen to deliver the campaign message. The platform allowed for a call to action button to drive users to a product page. The campaign ads were featured on Kindle Devices, the Amazon Mobile App, and website.

Mobile Platforms

The mobile placements included: amazon’s home page, retina iterations for tablets, amazon app, and kindle fire. The ads were also showcased on external publishers.