House of Dirt – Ceramics Studio

CONTENT DESIGN

Partnering with the studio, I developed a strategic approach to elevate their digital presence, crafting a cohesive brand experience across social media and their website. By designing customizable templates for posts, offers, video reels, and class promotions, I helped transform their marketing efforts into a powerful tool for growth. Together, we turned social media engagement into tangible results: fully booked classes, thriving workshops, 3,000 organic followers, and a vibrant artisan community. This collaboration has positioned the studio as a leading cultural destination on the island.

SKILLS

– Content Design
– Art Direction
– Digital Strategy
– Video Editing
– Photo Retouching/Production
– Social Media Management

TOOLS

– Adobe Express/Canva
– Adobe Photoshop
– Adobe Lightroom
– Adobe Illustrator
– Premiere Pro

SOCIAL MEDIA CONTENT

INSTAGRAM FEED

CASE STUDY

Overview
I collaborated with House of Dirt Ceramic Studio to revamp their digital presence and marketing strategy. By designing a cohesive line of social media templates for Facebook and Instagram, I created visually engaging content tailored for various needs, including posts, offers, video reels, and class promotions. This initiative was part of a larger strategy to complement the website I designed for them, integrating social media efforts to drive traffic and convert views into class and workshop bookings.

Challenge
The studio needed a unified brand identity across platforms and a streamlined approach to fill class seats, promote workshops, and establish itself as a credible artisan hub.

Solution
I developed a flexible digital strategy combining visually consistent social media content with user-friendly website navigation. I focused on highlighting the authenticity of the studio’s craft and fostering community engagement.

Results

  • Class Attendance: Achieved full booking for classes, added extra seats and sessions, all sold out through social media promotion.
  • Business Growth: Highlighted and promoted the expansion of offerings to include workshops, studio memberships, and a thriving local artisan community.
  • Brand Positioning: Elevated House of Dirt Ceramic Studio to a cultural landmark on the island, recognized for its authenticity and community spirit.

This project exemplifies how a cohesive digital strategy can transform a small business into a bustling creative hub, driving measurable success while fostering local culture.