EXPERIENTIAL SUPPLY CO.

For the PLAY DIRTY movie premiere (Prime Video / Amazon MGM Studios), I served as the lead designer for immersive graphics and themed assets that anchored the event’s visual narrative. The activation was a high-profile press and influencer draw, and my work helped reinforce its cinematic identity in physical space.

Key Contributions

• Entrance & Vault Graphics: Designed bold, atmospheric graphics for the main entrance and interior vault environment, setting the tone for the premiere’s aesthetic.

• Branded Props & Print Assets: Created custom poker chips, faux currency bills, and podium wraps—every piece echoing the film’s narrative and style.

• Wall Installations & Environmental Treatment: Developed large-scale wall graphics to envelop the space in the film’s visual world, ensuring continuity across zones.

• Production-Ready Deliverables: Delivered all artwork in high-resolution, print-ready formats suited for fabrication, signage, and installations used during media coverage.

The resulting environment became a seamless backdrop for press photography, influencer content, and guest activation; transforming the venue into a branded, immersive space that felt true to PLAY DIRTY.

For the Netflix premiere of Gabby’s Dollhouse at The Grove in Los Angeles, I served as a Senior Designer / Art Director on the event’s themed environments. My role focused on creating large-scale, print-ready graphics that brought Gabby’s colorful, imaginative world to life for kids, families, and media. Key contributions included:

• Game Room Design: Developed full wall-to-wall graphics and prints, transforming the space into a playful set for both kids’ activities and celebrity interviews.

• Illustration & Enhancement: Used AI-assisted workflows to enhance a large tree trunk illustration, producing a centerpiece fit for oversized display.

• Custom Neon Effects: Designed glowing neon-style artwork from scratch in Photoshop and Illustrator, adding vibrant detail across multiple spaces.

• Elevator Graphics & Supporting Spaces: Extended the immersive experience beyond the main rooms with bespoke illustrations and themed treatments.

The premiere featured cast interviews, a live panel, and family-friendly play zones like a coloring wall and activity stations. My design work ensured that every space felt authentic to the show’s whimsical aesthetic while being production-ready for both print fabrication and media coverage.

As part of this family-friendly DreamWorks activation at Ovation Hollywood, I provided art direction and senior design support for the immersive Dog Man universe. My contributions included:

• Large-scale wall graphics that translated the illustrated world of Dav Pilkey’s beloved book series into an environment kids could physically explore.

• Custom prop artwork for interactive touchpoints, ensuring every detail felt pulled straight from the pages.

• Design for two neon signs, blending vibrant typography with playful illustration to elevate the installation’s cityscape aesthetic.

The result was a print-focused, interactive experience where children and families could step into OhLay City, engage with props, and live out Dog Man’s adventures. My role involved creating high-resolution, production-ready artwork adaptable across diverse fabrication needs, from oversized vinyl graphics to glowing neon installations.