VIEQUES AIR LINK

While working with Buena Vibra, I led the art direction for Vieques Air Link’s end-of-year social campaign: a bilingual content series designed to spark travel interest across Puerto Rico’s island routes. The project involved developing a fresh visual identity for social, aligning image selection and typography with the brand’s calm, tropical tone, and pairing it with accessible, emotionally driven messaging in both Spanish and English.

In collaboration with a copywriter, I shaped a cohesive feed that combined scenic storytelling with clear CTAs to drive bookings. The content was optimized for IG/FB, leveraging grids, carousels, and seasonal messaging for maximum scroll-stopping effect.

– Art Direction for Social Media
– Content Strategy (EN/ES)
– Content Calendar Development
– Visual Storytelling
– Grid & Carousel Design
– Typography
– Creative Copy Collaboration
– Platform Optimization (IG/FB)
– Presentation & Deck Building

– Adobe Photoshop
– Adobe Illustrator
– Adobe After Effects
– PPTX