TITO’S HANDMADE VODKA

For the 2024 holiday season, I led art direction for Tito’s Handmade Vodka’s multi-channel campaign in Puerto Rico, celebrating the cultural vibrancy and spontaneous joy of a true Puerto Rican Christmas. The concept, “Celebra lo que nos sale natural con Tito’s,” centered around authentic, unscripted holiday moments — from pastel-making to parking lot parrandas.

I directed the campaign photoshoot, developing a full shot-by-shot plan and creative brief to guide the photographer, stylist, and production team. I also oversaw the visual identity, social rollout, influencer content, landing page creative, and retail activations — ensuring cohesive storytelling across every platform.

– Art Direction
– Campaign Concept Development
– Creative Direction for Photoshoot
– Shot List & Pre-Production Planning
– Cultural Storytelling
– Content Design for Social & Web
– Influencer & Event Integration
– Retail & OOH Adaptation
– Client Presentation & Deck Building

– Adobe Illustrator
– Adobe Photoshop
– Adobe Lightroom
– Adobe XD
– PPTX