TITO’S HANDMADE VODKA

I led the creative direction for “Raise the Bar,” an original platform and event series designed to celebrate and uplift Puerto Rico’s bartender community. This 3-month program combined recognition, wellness, and education through exclusive industry events, masterclasses, branded gifting, and a final awards ceremony at Teatro Tapia.

The work spanned full concept development, brand identity, event design, custom packaging, digital content, and social amplification. We built a multi-touchpoint experience that responded directly to insights from bartenders, elevating their role as culture drivers while positioning Tito’s as a true partner in the industry.

– Art Direction
– Creative Concept Development
– Brand Experience Design
– Brand Strategy
– Event Identity & Collateral
– Copy & Visual Storytelling
– Deck Design & Presentation Building
– Gifting & Packaging Design
– Social Media Amplification Strategy

– Adobe Illustrator
– Adobe Photoshop
– Adobe XD
– PPTX