MINISO

For Miniso’s arrival in Puerto Rico, I led creative direction for a high-impact brand launch that combined experiential retail, digital engagement, and social buzz. I developed the creative concept and activations in collaboration with a copywriter, crafting a visual and experiential campaign around the line “Hola PR. Have FUN!”, a playful brand introduction tailored to the island’s vibrant culture.

The campaign included:

• Custom event activations like blind box giveaways, live screen printing, and a claw machine
• Branded photo opps and in-mall installations
• A social influencer strategy with curated kits and unboxing content
• Out-of-home and in-store creative (tote design, signage, van billboard)
• Full creative direction for social content, event coverage, and giveaway mechanics
• We delivered a full-funnel campaign that made a bold first impression, sparked organic user engagement, and positioned Miniso as a fun, affordable go-to for gifting and everyday joy.

– Creative Concept Development
– Art Direction
– Experiential Marketing Design
– Brand Activation Strategy
– Event Identity & Collateral Design
– Campaign & Content Planning
– OOH & Environmental Graphics
– Influencer Kit & Packaging Design
– Cross-Channel Rollout Strategy
– Social Media Creative Direction
– Presentation & Deck Building
– Copy Collaboration & Messaging Strategy
– Retail Launch Strategy

– Adobe Illustrator
– Adobe Photoshop
– PPTX