FERIA BACARDÍ

For Bacardí’s flagship holiday activation in Cataño, I developed the creative concept for Bahía Bacardí in close collaboration with a copywriter; shaping the narrative, visual identity, and multi-sensory experience from the ground up. The space invited guests into a colorful 30×30′ branded environment featuring interactive stations like a sampling bar, wellness zone, temporary tattoo booth, games, and photo ops.

Together, we crafted a journey that honored Bacardí’s cultural roots while delivering high-energy moments designed for social sharing and brand engagement. From concept to execution, I led the visual development across signage, environmental design, consumer touchpoints, and activations that made Bacardí’s presence in Cataño unforgettable.

– Concept Development
– Art Direction
– Visual Identity Design
– Environmental Design
– Experience Design
– Creative Copy Collaboration
– Campaign & Event Storytelling
– Presentation & Deck Building
– Multi-Touchpoint Journey Mapping
– Signage & Environmental Design
– Social Engagement Strategy
– Brand Activation Strategy

– Adobe Illustrator
– Adobe Photoshop
– Adobe Substance 3D Stager
– PPTX