VOY TURISTEANDO

Navidad 2024 – Compañia de Turismo de Puerto Rico

CLIENT PROFILE

While at Buena Vibra, I led creative work for the Compañía de Turismo de Puerto Rico, focusing on year-end holiday campaigns and broader marketing support. I served as Art Director and illustrator, creating custom artwork and visual systems for digital, print, and event-based experiences. We provided premium, high-touch service — often stepping in with same-day solutions or quick-turnaround production work to meet tight deadlines.

In addition to illustration and content creation, I helped pitch creative concepts for outdoor activations and tourism-led events, ensuring the campaigns reflected Puerto Rican culture in a festive, celebratory way while meeting the logistical needs of a government client.

SKILLS

– Art Direction
– Illustration & Visual Systems
– Seasonal Campaign Development
– Event Concept Pitching
– Rapid-Response Production Design
– Print & Digital Asset Creation
– Cross-Platform Adaptation
– Government Client Collaboration

TOOLS

– Adobe Illustrator
– Adobe Photoshop
– Adobe Indesign

– Wacom
– PPTX